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When a company is new to the digital marketing world and pay per click or PPC for short sounds like a scam for them who want the users to pay for clicking on their sites. Funny thing is that definition is almost spot on, except for some Keywords.

So, let’s ride ahead about what terms pay per click marketing/advertising is meant for?

PPC is actually a service provided by a hosting site or platform dubbed, Publisher to a person or entity to direct traffic to their websites dubbed, Advertiser.

The world has become digital, so has the advertising space, earlier the businesses used the traditional forms of advertising like direct mail, television, radio and print media but as the world digitally evolving, that advertising space transformed itself from traditional methods to a digital method of advertising. One of the very popular and modern forms of online advertising is pay per click marketing.

Over the years it is proving and it is worthy of being one of the best platforms for advertising online in the market. In pay per click, it should be relentlessly finding ways to make sure that the client gets the desired result.

It also tries getting more exposure and increases qualified traffic for them which will definitely lead to more conversions.

Pay Per Click advertising is gradually known as PPC or Search engine marketing (SEM) is a strategy where a company’s product which is places an ad online and pays each time a user clicks on it. There is no price is taken to place the ad, but the price is only incurred when the user engages with the ads.

PPC marketing can be divided into two categories.

Search advertising

Advertisements that appear as search results on search engine results pages (SERPs)

Display advertising

Advertisements that appear as graphics, video or paid posts typically found on social feeds and other third-party websites.

Now, about the main four things that definitely go when the topic comes about PPC

Google Ad Words

Google Ad Words are catered specifically for the Google search engine. It provides a large array of functions and supporting features to guide research and track campaigns. It also gets advertisements published on Google Search Results, over the top organic results, the best place for visibility.

Strategic Keyword Changes for Campaign

The product encapsulates according to an organization, a vision or a dream as to how people will associate with it. The customers mostly react to the company’s product in different ways, might use the product innovatively and find a completely user driven value to it. If we the flip side, the attributes defined might not be yielding any significant results. In any case, the strategic use of varied keywords to determine the company’s prime Target Market is the best use of PPC.

Doing SEO Simultaneously

There is absolutely no co-relation of PPC to SEO in terms of activities, however, when it comes to Strategy, there is no better a combination. While PPC gives immediate exposure, SEO works slowly over time building up an organization’s reputation organically to the point that it would no longer have to use PPC to promote the product.

Targeting Specific Audiences

It doesn’t matter how relevant it may sound, a person in their 60s will very rarely buy something like Just Dance or Guitar Hero for themselves. While the keywords are intricately crafted and thought out to best describe an organization’s product, unless it hit the right note with the right audience, all that money and effort will be in vain. The PPC strategy should be catered towards searching habits of the company’s designated target audience and not the generic search-traffic metric.

Pay per clicks marketing is an on-demand way to grow the company’s digital visibility, increase website traffic, collects leads and drive sales. All we need is to target the right keywords and continually update the strategy to improve the campaign and get the most profit out of the budget.