People always thinks that digital marketing and web development have some difference by the facing each other’s qualities and importance given by the amount of attention received by targeted audience like, business, organization and by industrialist. So, let’s take a ride about how equivalent these aspects are:So, let’s ride ahead about what terms pay per click marketing/advertising is meant for?
Digital marketing and web development need to work, hand in hand as together. In simple terms digital marketing is the tool that makes use of electronic devices.
This includes computers, tablets, Smartphone’s, cell-phones, digital billboards, games’ consoles and apps to engage consumers.
As the digital age is growing rapidly with modern times, especially using mobile technology, digital marketing is therefore hugely important. 9W Media understands it’s important to have a cohesive approach to digital marketing.
This is to ensure the advancement of the product / service/ organization across the various digital channels.
Search engine optimization, in co-occurrence with keyword research and link building plans, which can add significant value to any business. Furthermore it is vital that content is targeted and updated through a content management system (CMS).
This will facilitate better search engine optimization (SEO) and ultimately help grow the any particular business.
The website is the window to the world and therefore its role and importance is significant. In addition, it would be recommended that a strategic approach is taken to web development.
The best way to do this is by putting ourselves in our customers’ shoes. They also develop a site that is easy to navigate and has good functionality. This is to ensure that potential customers stay on the website longer.
We recommend that the map out what is the want in the website to achieve.
Also understand what role it plays in particular yearly sales cycle as this will determine the functionality which is needed in the organization.
This needs to be united with social media and the latest technological advances which are greatly expanding in the modern world.
By doing so, the website will remain current and, equally, effective search engine optimization will drive traffic to organizational site. 9W Media can save companies falling into the many pitfalls associated with building a new or upgrading an existing website.
On too many occasions functionality of a website is compromised in favor of design. At 9W Media, we don’t believe either should be compromised. Therefore the understanding of marketing is, what is meant by functionality is imperative.
In addition, the company will want to make it easy for the customers to navigate the company’s website so they engage with it.
Content is king! How many times have heard about this? It is so true! We can also help to write benefit led copy which is content rich in the website.
This means copy that includes key phrases with optimum density and accurate beyond descriptions. There are too many people write copy first without thinking about keyword research.
It’s creating importance to do the research first so that the content is rich in a various key phrases. Therefore the website will be better optimized.
It is vital that is in process digital marketing forms part of any company’s web development strategy. Where it is no longer enough to develop a website and just leave it. Digital marketing strategies should need to be developed so that the website remains current and which can be found out.
Tactics can vary from search engine optimization to ‘pay per click’ tactics and content strategies. For many people digital marketing and web development is a black art and we agree to and respect this art.